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CommonSense_Blog

  • A Few Words on a Few Words in the State of the Union

    By: Brian Reid  |  January 25, 2012

    Each year, the State of the Union provides a unique snapshot into a president’s thinking, and each one of the thousands of words that comprise the address are scrutinized for... More »

  • Five Tips for a Successful Twitter Chat

    By: Lauren Warthan  |  January 25, 2012

     For those of you that work in social media, you’ll appreciate the recent “54 Warning Signs That You Work in Social Media” list that Jason Keath of Social Fresh put together. I kno... More »

  • Dr. Bertalan Mesko – the MDigital Life Interview

    By: Greg Matthews  |  January 25, 2012

    #MDigitalLife is a WCG program designed to learn from and to showcase physicians who are blazing new trails in the digital world – changing the way that medicine is practiced... More »

  • Shift Work Sleep Disorder: a Top 10 List

    By: Adam Pedowitz  |  January 24, 2012

    Studies have shown around 3.75 million Americans potentially suffer from Shift Work Sleep Disorder (SWSD), a medical condition typically diagnosed among workers of non-traditional ... More »

  • New Timeline Apps Help You Share Actions

    By: Lauren Warthan  |  January 19, 2012

    Facebook will roll out today 60 new apps that will work with the new Timeline format to allow users to better share their experiences with others as they happen. Similar to apps th... More »

  • Five Cool Facts from Facebook’s Awesome New Study

    By: Brian Reid  |  January 19, 2012

    This week, Facebook researchers pushed out the results of an ambitious experiment that involved a quarter-billion Facebook users and the sharing of 75 million different links over ... More »

  • Digby Localpoint: The Future of Location-based Marketing?

    By: Aaron Strout  |  January 19, 2012

    As an enthusiast about the mobile/location-based services space, I’m always excited to hear about ground-breaking new technologies and services, particularly those that are b... More »

  • The secret sauce…according to Fast Company

    By: Gail Cohen  |  January 18, 2012

    While at the airport heading to WCG HQ, SF, I picked up the Feb 2012 edition of Fast Company — clearly my mailman not so fast on my regular delivery — b/c I was intrigued by ... More »

  • Dr. Howard Luks – the MDigitalLife Interview

    By: Greg Matthews  |  January 18, 2012

    Howard Luks has a lot of titles and roles.  MD.  Orthopedic Surgeon.  Chief of Sports Medicine and Arthroscopy. Advisor. Digital Strategist. Chief Medical Officer.  But the role th... More »

  • Until death (or the expiry of the budget) do us part

    By: Manu Field  |  January 13, 2012

    The next time that you pull together a proposal for a Med Comms activity, ask yourself the following question: what is it exactly that this event will achieve? You probably already... More »

  • #JPM12: 4 Charts Showing J.P. Morgan’s Twitter Impact

    By: Brian Reid  |  January 12, 2012

      About 8,000 people officially attended the J.P. Morgan Healthcare Conference, the biotech-investment marked by crowded hallways, expensive drinks and general excess. But a m... More »

  • Dr. Bryan Vartabedian – The MDigitalLife Interview

    By: Greg Matthews  |  January 11, 2012

    “Doctors are beginning to realize that Google is the new CV.” - Dr. Bryan Vartabedian, on changes in physicians’ attitudes towards social media Bryan Vartabedian ... More »

  • Calling the Game from the Line of Scrimmage…

    By: Gary Grates  |  January 09, 2012

    CEOs are like NFL coaches in that the responsibility for directing their respective organizations (teams) rests on their shoulders. But in an ever changing global marketplace the w... More »

  • The FDA and Social Media: What the Headlines Got Wrong

    By: Brian Reid  |  January 05, 2012

    The Food and Drug Administration, last week, pushed out guidance on how companies may respond to inquiries about off-label use of marketing drugs and devices, reaffirming a policy ... More »

  • 2012 Location-Based Marketing Predictions

    By: Aaron Strout  |  January 04, 2012

    Last week, my co-author, Mike Schneider, and I published a blog post called, Location-Based Marketing: 2011 in Retrospect. It took points of view from a lot of smart people who kno... More »

  • Meeting Trailblazing Physicians – MDigitalLife

    By: Greg Matthews  |  January 04, 2012

    I’m excited to announce a new program at WCG – MDigitalLife. MDigitalLife exists to showcase how forward-thinking physicians are using digital communication channels to... More »

  • Social Innovation in Healthcare – LiveFromStubbs with Doug Ulman, CEO of Livestrong

    By: Greg Matthews  |  January 03, 2012

    View the LiveFromStubbs interview with Doug Ulman here. The 3rd edition of the LiveFromStubbs podcast was a special one for me for more than one reason.  First, it was my first on-... More »

  • Location-Based Marketing: 2011 in Retrospect

    By: Aaron Strout  |  December 29, 2011

    For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Fac... More »

  • Going Meta: The Five 2012 Media Predictions Likely to Come True

    By: Brian Reid  |  December 22, 2011

    I was tempted to make a set of predictions on what 2012 would bring (other than the Mayan apocalypse), but it’s a crowded marketplace out there for those with crystal balls. ... More »

  • Facebook Timeline – What’s New and Brand Implications

    By: Lauren Warthan  |  December 21, 2011

    Facebook has introduced a new profile page format that according to the social network will help you better tell your life story. Facebook is now pulling user’s data into more of a... More »

  • What the Buzzfeed/Politico Mashup Means for the Future of Media

    By: Brian Reid  |  December 15, 2011

    This week’s decision by Politico‘s whip-smart Ben Smith to abandon the powerful political website he helped build to join Buzzfeed, a site known best as a haven for pro... More »

  • Top 10 Influencers Affecting Depression Conversation Online

    By: Adam Pedowitz  |  December 14, 2011

    Got the winter blues? Holidays have you feeling down? For half a million people, December through February is the peak time for a specific type of depression: seasonal affective di... More »

  • StumbleUpon Channels: The New Brand Thing

    By: Adam Pedowitz  |  December 12, 2011

    Joining Twitter, Facebook/Gowalla, Foursquare and others in a flurry of social media announcements this December, StumbleUpon revealed new features and a sleek redesign of its webs... More »

  • ALI Social Media for Pharma Conference

    By: Matthew Snodgrass  |  December 09, 2011

    The Advanced Learning Institute's Social Media for Pharma conference provided a great line-up of speakers with some interesting perspectives on the state of pharmaceutical marketin... More »

  • The 5 Consequences of the Lack of FDA Social Media Guidance

    By: Brian Reid  |  December 08, 2011

    A year ago, FDA junkies were closely watching for promised guidance on how the agency would approach social media. There was a year-end deadline, and much debate over how much (or ... More »

  • New Facebook Insights

    By: Matthew Snodgrass  |  December 07, 2011

    Facebook recently launched an enhanced version of Facebook Insights — their reporting function for brand Pages. Anyone who administers their company’s Facebook Page kno... More »

  • The state of Twitter Advertising: A Business Insider Ignition 2011 Interview with Twitter’s CRO

    By: meghanbutlr  |  December 06, 2011

    At last week’s Business Insider Ignition 2011 conference, I had the pleasure of listening to Business Insider CEO and Editor-in-Chief Henry Blodget speak with Twitter Chief Revenue... More »

  • Too Important to Fail – “old” media provides a reality check

    By: Katie Macdonald  |  December 02, 2011

    “New media vs old media;” “Print vs. Facebook;” “Twitter vs. full-length article;” “Out with the old and in with the new.”  There ar... More »

  • ‘It’s the Network’: How Understanding Connections Can Improve Health (And Comms)

    By: Brian Reid  |  December 01, 2011

    Today, the journal Science published the second in a set of groundbreaking papers that will have a profound effect on how social networks can be designed to turbo-charge public hea... More »

  • Tweet on the Street: The PR Week NEXT Conference

    By: melissajrowley  |  November 30, 2011

    I recently had the opportunity to attend my second PR Week NEXT conference, an annual event for PR pros to learn from their peers and industry visionaries, debate hot topics and of... More »

WCG_News

  • Check out Head of Location Based Marketing Aaron Strout’s new book, "Location Based Marketing for Dummies," a walk-through guide to the tools, techniques, and strategies needed to measure all the data and results for a successful location-based marketing program. Available for order on Amazon!
  • SharecareNow Names the Top 10 Influencer »
    January 24, 2012
  • WCGC Hires Gary F. Grates to Facilitate »
    January 09, 2012
  • SharecareNow Names the Top 10 Influencer »
    December 14, 2011
  • WCG Strengthens International Capabliiti »
    November 30, 2011
  • SharecareNow Names the Top 10 Influencer »
    November 02, 2011
  • Sharecare and WCG Join Forces to Launch »
    November 01, 2011
  • WCG Hires Industry Leaders to Enhance Ca »
    October 26, 2011
  • New Speaker Announced for Conference on »
    October 12, 2011
  • Coalition Aims to Establish Global Stand »
    October 04, 2011
  • WCG Named Global Healthcare Agency of th »
    October 03, 2011
  • WCG Announces Publication of Location-Ba »
    September 07, 2011
  • WCG Announces Publication of Social Medi »
    August 24, 2011
  • WCG Issues in Healthcare Access Report »
    August 23, 2011
  • WCG Hires Industry Leaders to Increase D »
    July 21, 2011
  • WCG Enhances International Capabilities »
    June 29, 2011
  • TechNation: Bob Pearson Talks Pre-Commer »
    June 06, 2011
  • WCG Hires Tim Marklein to Expand Its Tec »
    June 06, 2011
  • Troyanos Group Game Changers Exclusive »
    May 31, 2011
  • WCG Named Digital Agency of the Year »
    May 23, 2011
  • WCG Hires Nancy Fitzsimmons as a Managin »
    May 18, 2011
  • WCG Hires Laura Fusco to Lead Creative P »
    April 06, 2011
  • WCG Announces Publication of Pre-Commerc »
    March 09, 2011
  • WCG Hosts Pre-Commerce Summit, Other Act »
    March 09, 2011
  • WCG Hires Leading Mobile and Location-Ba »
    March 02, 2011
  • WCG Announces New Hires, Clients and Int »
    February 15, 2011
  • Neville Hobson Ranked #1 PR Blog in the »
    December 01, 2010
  • WCG’s Founder, Chairman & CEO Jim Weiss, »
    October 28, 2010
  • WCG Wins Two Gold W³ Awards for Creative »
    October 26, 2010
  • WCG Moves to Heart of Austin to Accommod »
    September 16, 2010
  • WCG Wins Seven Communicator Awards of Ex »
    August 25, 2010
  • Austin Business Journal Recognizes WCG's »
    July 16, 2010
  • WCG’s President & CEO Jim Weiss Named to »
    July 01, 2010
  • PROI Increases it's Dominance in Healthc »
    June 22, 2010
  • WCG Hires Interactive Leaders from Fox, »
    June 01, 2010
  • WCG Named North American Agency of the Y »
    May 12, 2010
  • Garfield & Pearson: Reviving tax credit »
    May 04, 2010
  • WCG is named Midsize Agency of the Year »
    April 09, 2010
  • Holmes Report names WCG Silver SABRE Fin »
    April 02, 2010
  • WCG wins SABRE Certificates of Excellenc »
    April 02, 2010
  • Healthcare Communications Needs to get M »
    March 18, 2010
  • Social Graces »
    March 17, 2010
  • Socialized Medicine »
    March 01, 2010
  • WCG Hires Jeff Yates as Creative Directo »
    February 17, 2010
  • WCG Hires Gail Cohen as Global Managing »
    January 26, 2010
  • The Role of Social Media in Clinical Tri »
    January 20, 2010
  • PRWeek Names WCG "Who to Watch" »
    January 05, 2010
  • WeissComm Group On Track for Record Year »
    December 02, 2009
  • Pearson: Don't be Shy of Social Media »
    October 01, 2009
  • WeissComm Group Strengthens Online Pract »
    October 01, 2009
  • Finders Keepers »
    September 01, 2009
  • What Companies Should Know Before Tweeti »
    August 12, 2009
  • WeissComm Group CEO Jim Weiss Appointed »
    July 22, 2009
  • WCG redesigns website for Elan Corporati »
    July 12, 2009
  • iPierian.com makes its debut »
    July 08, 2009
  • Trafcom News Podcast of Bob Pearson: Soc »
    July 07, 2009
  • Bob Pearson: Social Media Not Just For G »
    July 02, 2009
  • WeissComm Announces Over 30 Percent Grow »
    June 22, 2009
  • "We are Nitinol": WCG unveils new websit »
    June 12, 2009
  • 10 Ways to Improve Clinical Trial Recrui »
    June 01, 2009
  • WeissComm Group Acquires Common Sense Me »
    May 27, 2009
  • WeissComm Group Senior Staff Address Soc »
    May 19, 2009
  • Follow the path to ElanExcellence.com »
    May 08, 2009
  • WeissComm Partners Named 2008 Healthcare »
    May 01, 2009
  • Online Boost For Drug Trials »
    May 01, 2009
  • "The Family" helps define the legacy of »
    March 06, 2009
  • Acclarent.com shaping the future of ENT »
    February 05, 2009
  • WeissComm Group Acquires Creative Agency »
    January 12, 2009
  • The Communications Convergence »
    January 01, 2009
  • WeissComm Partners Announces Several New »
    September 09, 2008
  • WeissComm Partners Ranks Among Top 5 Bes »
    July 17, 2008
  • WeissComm Partners Hires Laurie Mobley t »
    April 28, 2008
  • WeissComm Partners Named Healthcare Agen »
    April 22, 2008
  • WeissComm Partners Promotes Diane Weiser »
    March 24, 2008
  • WeissComm Partners Announces Several Maj »
    March 12, 2008
  • WeissComm Partners Names Tom Jones Manag »
    February 18, 2008
  • WeissComm Partners Hires Tony Esposito a »
    January 02, 2008
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