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CommonSense_Blog

  • Martha Stewart, the FDA and the Era of Transparency

    By: Brian Reid  |  July 29, 2010

    Call them the “Martha Stewart Rules.” In early 2002, a weekly newsletter called The Cancer Letter, published elements of a letter than the U.S. Food and Drug Administra... More »

  • SlideShare new custom channel a must for business

    By: Bob Pearson  |  July 26, 2010

    I’ve been impressed by how quickly SlideShare’s traffic has grown from 12MM unique visitors less than one year ago to 30MM unique visitors each month today.   That’s a lot of us lo... More »

  • Social Media Truisms – Someone else can do it for you

    By: Greg Matthews  |  July 26, 2010

    Social media in the enterprise is still in its infancy. As with any significant change in the way business is done, it’s filled with brilliance, innovation, exploration and &... More »

  • The Five PR Moves that Helped the FDA ‘Win’ on Avandia

    By: Brian Reid  |  July 22, 2010

    It was tough calling winners and losers after last week’s 2-day marathon review of the diabetes medication Avandia by a U.S. Food and Drug Administration advisory committee. ... More »

  • Three Things Medical Device Companies Can Learn From Apple’s Averted “Antennagate” PR Crisis

    By: Scott Shadiow  |  July 20, 2010

    1.  Apple recognizes that every customer is important – and they make sure you know it. In Steve Job’s brilliant press conference on the antenna issue in which he had the media abs... More »

  • Unpacking Social Media Truisms – The “Me Too”

    By: Greg Matthews  |  July 19, 2010

    Social media in the enterprise is still in its infancy. As with any significant change in the way business is done, it’s filled with brilliance, innovation, exploration and &... More »

  • Roche Diabetes Social Media Summit: An Insider’s Perspective

    By: Allison Blass  |  July 16, 2010

    When I was 19 years old, I decided to jump into the blogosphere by launching Lemonade Life, a blog that more-or-less has chronicled my life with type 1 diabetes. The name came from... More »

  • The Society for Participatory Medicine and the Future of Health

    By: Brian Reid  |  July 15, 2010

    Almost 10 years ago, I wrote a piece for the Washington Post on the optimism around “information therapy,” or Ix: the idea that doctors would give patients not only a p... More »

  • Unpacking Social Media Truisms – “The Strategy”

    By: Greg Matthews  |  July 14, 2010

    Social media in the enterprise is still in its infancy. As with any significant change in the way business is done, it’s filled with brilliance, innovation, exploration and &... More »

  • What’s Next for Social Media Analytics?

    By: Chuck Hemann  |  July 13, 2010

    What’s Next for Social Media Analytics? At WCG, we’re fond of talking about “next practices.” Best practices is a buzzword that’s been sufficiently killed by communicators for year... More »

WCG_News

  • PROI Increases it's Dominance in Healthc »
    June 22, 2010
  • WCG Hires Interactive Leaders from Fox, »
    June 01, 2010
  • WCG Named North American Agency of the Y »
    May 12, 2010
  • Garfield & Pearson: Reviving tax credit »
    May 04, 2010
  • WCG is named Midsize Agency of the Year »
    April 09, 2010
  • Holmes Report names WCG Silver SABRE Fin »
    April 02, 2010
  • WCG wins SABRE Certificates of Excellenc »
    April 02, 2010
  • Healthcare Communications Needs to get M »
    March 18, 2010
  • Social Graces »
    March 17, 2010
  • Socialized Medicine »
    March 01, 2010
  • WCG Hires Jeff Yates as Creative Directo »
    February 17, 2010
  • WCG Hires Gail Cohen as Global Managing »
    January 26, 2010
  • The Role of Social Media in Clinical Tri »
    January 20, 2010
  • PRWeek Names WCG "Who to Watch" »
    January 05, 2010
  • WeissComm Group On Track for Record Year »
    December 02, 2009
  • Pearson: Don't be Shy of Social Media »
    October 01, 2009
  • WeissComm Group Strengthens Online Pract »
    October 01, 2009
  • Finders Keepers »
    September 01, 2009
  • What Companies Should Know Before Tweeti »
    August 12, 2009
  • WeissComm Group CEO Jim Weiss Appointed »
    July 22, 2009
  • WCG redesigns website for Elan Corporati »
    July 12, 2009
  • iPierian.com makes its debut »
    July 08, 2009
  • Trafcom News Podcast of Bob Pearson: Soc »
    July 07, 2009
  • Bob Pearson: Social Media Not Just For G »
    July 02, 2009
  • WeissComm Announces Over 30 Percent Grow »
    June 22, 2009
  • "We are Nitinol": WCG unveils new websit »
    June 12, 2009
  • 10 Ways to Improve Clinical Trial Recrui »
    June 01, 2009
  • WeissComm Group Acquires Common Sense Me »
    May 27, 2009
  • WeissComm Group Senior Staff Address Soc »
    May 19, 2009
  • Follow the path to ElanExcellence.com »
    May 08, 2009
  • WeissComm Partners Named 2008 Healthcare »
    May 01, 2009
  • Online Boost For Drug Trials »
    May 01, 2009
  • "The Family" helps define the legacy of »
    March 06, 2009
  • Acclarent.com shaping the future of ENT »
    February 05, 2009
  • WeissComm Group Acquires Creative Agency »
    January 12, 2009
  • The Communications Convergence »
    January 01, 2009
  • WeissComm Partners Announces Several New »
    September 09, 2008
  • WeissComm Partners Ranks Among Top 5 Bes »
    July 17, 2008
  • WeissComm Partners Hires Laurie Mobley t »
    April 28, 2008
  • WeissComm Partners Named Healthcare Agen »
    April 22, 2008
  • WeissComm Partners Promotes Diane Weiser »
    March 24, 2008
  • WeissComm Partners Announces Several Maj »
    March 12, 2008
  • WeissComm Partners Names Tom Jones Manag »
    February 18, 2008
  • WeissComm Partners Hires Tony Esposito a »
    January 02, 2008

 

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