Digital communication tools have become increasingly important in oncology, yet little effort has been put into quantifying the type and volume of online conversations. The MDigitalLife Social Oncology Project seeks to put those discussions in context. MDigitalLife is the world’s first and only database that maps physicians’ digital properties to their official government registries. This allows us to aggregate and analyze millions of data points to understand physicians’ attitudes and behaviors on any topic. Below, you can find our full report as well as a suite of materials that dive deeper into various aspects of the subject; including blog posts, videos, expert interviews and images.

The Social Oncology Project 2013

The Social Oncology Report 2013 from W2O Group

Exploring the Data

16 Million Cancer Stories

An introduction to the MDigitalLife Social Oncology Project 2013 report, by Brian Reid. Read this post

Trends in Physician Conversations

A breakout of MD conversation trends between 5 different cancer types, by Greg Matthews. Read this post

The Most Active MDs

A breakdown of which doctors are most active in leading conversations for various cancer types, by Greg Matthews. Read this post

The Angelina Effect in Four Charts

The online impact of Angelina Jolie’s announcement about her preemptive double mastectomy, by Brian Reid Read this post

A deep dive into digital conversations about cancer finds big gaps in online dialogue

Exploring the disparity between disease prevalence and mortality vs. the amount of online conversation it inspires, by Deanna Pogorelc. Read this post

Comparing American and European Physicians Online

A brief study comparing doctors’ (and Oncologists specifically) online habits, by Greg Matthews. Read this post

Social Media at #ASCO13 – the Big Picture

A holistic look at the ways that this year’s ASCO annual meeting was impacted by social media, by Brian Reid Read this post

Social Media at ASCO13 and Beyond: How Much, How Fast?

A post-conference analysis on the evolution of social media dialog at ASCO, by Brian Reid. Read this post

Tracking Cancer Conversations Online

An overview of physicians’ online dialog on cancer, by Greg Matthews. Read this post

Doctors and Social Oncology: The MDs most mentioned by their peers (skin cancer edition)

MDigitalLife analysis of skin cancer conversations by Greg Matthews. Read this post

Doctors and Social Oncology: The MDs most mentioned by their peers (lung cancer edition)

MDigitalLife analysis of skin cancer conversations by Greg Matthews. Read this post

Doctors and Social Oncology: The MDs most mentioned by their peers (breast cancer edition)

MDigitalLife analysis of breast cancer conversations by Greg Matthews. Read this post

Doctors and Social Oncology: The MDs most mentioned by their peers (prostate cancer edition)

MDigitalLife analysis of prostate cancer conversations by Greg Matthews. Read this post

6 Things We Learned Through The Social Oncology Project at #ASCO13

After a dozen interviews and 16 million online conversations, Mark Bennett offers concluding thoughts on the Social Oncology Project. Read this post

Expert Videos from #ASCO13

Don Dizon – Massachusetts General Hospital

Don Dizon (@drdonsdizon), MD, FACP, the Assistant in Medicine at Harvard Medical School, speaks with W2O Group’s Brian Reid as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting.

Joel Nowak – Malecare.org

Joel Nowak, Director, Advocacy and Advanced Stage Disease, Malecare.org, speaks with W2O Group’s Mark Bennett as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting.

Elissa Bantug – Breast Cancer Survivorship Program at Johns Hopkins

Elissa Bantug (@EBantug), B.S. M.H.S., Breast Cancer Survivorship Program at Johns Hopkins, speaks with W2O Group’s Mark Bennett as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting.

Emily Acland – Patient Access Network Foundation

Emily Acland from Patient Access Network Foundation (@PAN_Foundation), speaks with W2O Group’s Mark Bennett as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting. Acland and Bennett discuss the work of the PAN Foundation in ensuring access to underinsured patients, the different social tools that patients use and the importance of sharing patient stories online.

Michael Fisch, MD – MD Anderson Cancer Center

Michael Fisch, M.D. (@fischmd), chair of the Department of General Oncology at the University of Texas MD Anderson Cancer Center, speaks with W2O Group’s Brian as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting. Dr. Fisch and Reid discuss the importance of social media in the palliative care and breast cancer communities and the exaggerated fear of social media by some oncologists.

Michael Thompson, MD – Aurora Health

Michael Thompson, M.D., Ph. D. (@mtmdphd), the medical director of cancer research at Aurora Health Care, speaks with W2O Group’s Brian Reid as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting. Dr. Thompson and Reid discuss why patients must become more engaged online, the importance of diverse online conversations and the explosion of social media activity at the ASCO annual meeting.

Laura Strong, Ph.D – Quintessence Biosciences

Laura Strong, Ph.D. (@scientre), the president and chief operating officer of Quintessence Biosciences, speaks with W2O Group’s Brian as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting. Dr. Strong and Reid discuss the power of social media to connect those who are geographically distant and the power of blogging to spread ideas.

Sam Blackman, MD Ph.D

Sam Blackman, M.D., Ph.D, (@drsam) speaks with W2O Group’s Mark Bennett as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting. Dr. Blackman and Bennett discuss the where physicians and researchers gather online and the importance of those conversations.

Antonio Wolff, MD – Johns Hopkins

Antonio Wolff, M.D. (@awolff), a medical oncologist at the Johns Hopkins Sidney Kimmel Comprehensive Cancer Center, speaks with W2O Group’s Mark Bennett as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting. Dr. Wolff and Bennett discuss the trend of social media among oncologists, the power of video and the challenges and benefits of interacting with patients on Twitter.

Naoto Ueno, MD – MD Anderson Cancer Center

Naoto Ueno (@teamoncology), Section Chief, Section of Translational Breast Cancer Research, Department of Breast Medical Oncology, Division of Cancer Medicine, The University of Texas MD Anderson Cancer Center, speaks with W2O Group’s Brian Reid as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting.

Dr. Ueno and Reid discuss the importance of diverse online conversations and the explosion of social media activity at the ASCO meeting.

Jack West, MD – Global Resource for Advancing Cancer Education

Jack West (@JackWestMD), a Seattle-based medical oncologist and Founder & President of cancer education non-profit Global Resource for Advancing Cancer Education (GRACE), speaks with W2O Group’s Brian Reid as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting.

Ray Kerins – Bayer

Bayer’s Ray Kerins (@RayKerins) speaks with W2O Group’s Mark Bennett as part of the MDigitalLife Social Oncology Project during the 2013 American Society of Clinical Oncology meeting.

Image Capsules – MDs Most Mentioned by their Peers