The Holmes = Report: Global Knowledge and Insight for Public Relations = Professionals

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   =20
Monday, = March 29,=20 2010
=

Silver SABRE Finalists = --=20 Continued

CONSUMER ELECTRONICS   =20

Xbox 360 at E3 2009    =

Microsoft Xbox 360 with = Edelman

Lutron Electronics: Saving Energy = Beautifully=20 With Lighting Controls

Lutron Electronics with Carmichael = Lynch Spong

e-Textbooks for the = iPhone   =20

CourseSmart with Kwittken & = Company

Sony Reader: Make Room on the=20 Shelf

Sony Digital Reading Division with = Racepoint=20 Group

That's iNGENIOUS! = Challenge   =20

iRobot Corporation with = Fleishman-Hillard

TECHNOLOGY: HARDWARE   =20

ARM: The Chip Company that Dares to = Battle=20 Intel

ARM with Racepoint Group

How to Make 18-Year-Old = Technology New=20 Again: Xerox Launches its First High-Speed Solid Ink=20 Printer

Xerox Corporation with Text 100 Public=20 Relations

=E2=80=9CTaking Imaging to the = Extreme=E2=80=9D SanDisk=20 Extreme Pro Launch Campaign    =

SanDisk with Cohn & Wolfe

Nintendo Keeps its "i" on the Future of = Hand-held=20 Gaming

Nintendo of America with GolinHarris

The Truth Isn't Always in the Numbers: = AMD and=20 Bite Communications=E2=80=99 Campaign For Accurate = Battery Life=20 Metrics

Advanced Micro Devices with Bite=20 Communications

TECHNOLOGY: SOFTWARE   =20

The Security Expert Arms = Race   =20

ESET with Schwartz Communications

A High Impact Launch for a Post-Carbon=20 Economy

Hara Software with Outcast = Communications

Paving the Way to M&A: Trade Media = PR=20 Supports Key Business Objectives

Antenna Software with = Articulate=20 Communications, Inc.

Wii Sports = Resort=20 Launch Campaign

Nintendo of America with GolinHarris

Panda Security Cloud Antivirus Beta = Launch =E2=80=93=20 Model for Inegrated PR and Social Media = Marketing

Panda Security with Bateman Group

TELECOMMUNICATIONS   =20

Calling All = Communities   =20

U.S. Cellular with Carolyn Grisko & = Associates

Sing to Win: Taylor Swift Karaoke = Contest for=20 Verizon FiOS

Verizon FiOS with Winning Strategies

Taking Video Over the = Edge   =20

Edgeware with VisiTech PR

AT&T Insider: A Leading-Edge = Intranet Portal=20 for a Company at the Forefront of Digital=20 Innovation

AT&T with Fleishman-Hillard

Out with the Old, In with the New: = Juniper=20 Rebrands Itself

Juniper Networks with Weber = Shandwick

WEB-BASED BUSINESS   =20

Ask.com Safe Search = Schools   =20

Ask.com with Taylor

Let's Make a Daily Deal: = Reinvigorating=20 the eBay Brand

eBay with Edelman

Vote AOL Running Man = Campaign   =20

AOL with Porter Novelli

Yahoo! Brand Revitilization=20 Campaign

Yahoo! With OutCast = Communications

Microsoft Introduces Bing, Its = =E2=80=9CDecision=20 Engine=E2=80=9D

Microsoft Bing with Waggener Edstrom = Worldwide

CONSUMER HEALTH   =20

"Arming" the Country for Flu=20 Season

Walgreens with Ketchum

Clearasil Pimple Blocker Pen Dance=20 Battle

Clearasil/Reckitt Benckiser with Lippe = Taylor

I Don't Want to = Miss=E2=80=A6

The Clorox Company with Ketchum

NEA and Clorox Teacher Donation=20 Program

The Clorox Company with Ketchum

Metamucil: Not Just Your Grandma's = Fiber-based=20 Laxative

Procter & Gamble with MS&L=20 Group

           &nbs= p;            = ;            =      =20

HEALTHCARE PROVIDERS   =20

CHOP vs Horizon = Campaign   =20

The Children's Hospital of Philadelphia = with The=20 Marcus Group

A Prescription for Change: = Putting=20 Medication Safety into Practice

Medco Health Solutions with Coyne = Public=20 Relations

Launching Personalized Health Care in = the=20 Internet Age

Mayo Clinic and Microsoft Corp with = Padilla Speer=20 Beardsley

Clearly Better: High-Def, Low-Dose = CT

Fairfax Radiological Consultants (FRC) = with=20 Qorvis Communications

www.aap.org/immunization Work Done by=20 Virilion

American Academy of Pediatrics with = Virilion

MEDICAL DEVICES   =20

Increasing Awareness of a Device for = Mobility=20 Issues

Bioness with Schwatz Communications

Bayer Diabetes Care and Nick Jonas = Create a New=20 Symbol of Support

Bayer Diabetes Care with = MS&L=20 Group

Miracle = Treatment of=20 Lifelong Scars

Lumenis with Lippe Taylor

Right Scan at the Right Time Saves = Lives and=20 Dollars

Medical Imaging and Technology Alliance = with=20 Powell Tate

Driving Data Publicity on a Global = Scale =E2=80=93=20 MADIT-CRT and Boston Scientific

Boston Scientific with WCG

PHARMACEUTICAL: Rx   =20

New Way RA: Raising Awareness While = Reaching the=20 Right Audience

Centocor Ortho Biotech with = Tonic

Patchwork of Hope Network = (P.H.N.) Sewing=20 Together Hope for a Life After Shingles

Endo Pharmaceuticals with GCI Health

Asthma Storybook Campaign: Breathless = Bethany=20 Buttercup

Schering-Plough with Zeno Group

Don't Blow It: The Nasal Allergy=20 Game

Schering-Plough with Edelman

Don't Play with the = Flu   =20

MedImmune with = Fleishman-Hillard

ASSOCIATIONS    =    =20

Life=E2=80=A6supplemented

CRN Foundation with CRT/tanaka

Doing Nothing is Not an Option: = Business=20 Roundtable=E2=80=99s 2009 Campaign for Health Care = Reform

Business Roundtable with Edelman

The Feed the Pig = Campaign   =20

AICPA with The PR Consulting = Group

Bread Art = Project   =20

Grain Foods Foundation with Mullen

Achieve Better Health with Nutrient = Rich Foods=20 Symposium

The Nutrient Rich Foods Coalition with=20 FoodMinds

EDUCATIONAL AND CULTURAL=20 INSTITUTIONS

Science Chicago: Life's a = Lab   =20

Museum of Science and Industry with = Carolyn=20 Grisko & Associates

International Civil Rights Center and=20 Museum

International Civil Rights Center and = Museum with=20 RLF Communications

Harry Potter: The = Exhibition   =20

Chicago=E2=80=99s Museum of Science and = Industry=20 with Public Communications

Goddard Schools: the Innovative Choice = in Child=20 Care

Goddard Systems with = Child's Play=20 Communications

VDMFK

VDMFK with Llorente & = Cuenca

GOVERNMENT AGENCIES   =20

Green Diplomacy: Brazil=E2=80=99s = Success Bridging=20 Developed and Developing Countries at COP15

Brazilian Secretariat of Social = Communication=20 (SECOM) with Fleishman-Hillard and CDN

Army Strong on Earth and=20 Beyond

U.S. Army with = Weber=20 Shandwick

A Well-Informed Mom =E2=80=93 Educating = Moms on the Signs=20 of MRSA

The Centers for Disease Control and = Prevention=20 Foundation with Porter Novelli

Building a New Global = Georgia   =20

Georgia Department of Economic = Development with=20 GolinHarris

World Medical Tourism and Global Health = Congress=20 Presence

Mexico City with The Axis Agency

NOT-FOR-PROFIT = ORGANIZATIONS   =20

Elephant Odyssey=20 Launch

San Diego Zoo with Burson-Marsteller

The Commission on Climate and Tropical=20 Forests

The Packard Foundation with Glover Park = Group

Beyond the Classroom: Siemens = Foundation in the=20 Spotlight

Siemens Foundation with Weber = Shandwick

The Your Choice to Empower=20 Campaign

The Allstate Foundation with = Fleishman-Hillard

Limeades for Learning    =

Sonic Drive-In with Barkley Public=20 Relations

Complete=20 list of Gold=20 SABRE nominees

Complete=20 list of Silver=20 SABRE nominees

Complete=20 list of Bronze=20 SABRE winners

Complete=20 list of Iron=20 SABRE winners

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